At AMA Skincare, we’re passionately dedicated to a natural, physiological transformation of your skin. Because of our complete commitment to holistic skin repair and rejuvenation, you’ll find our protocols and treatments very different from most other skincare clinics.
Born in China, Alice immigrated with her family to South America, where she spent her teenage years. Alice’s interest in alternative medicine began in her youth, steeped in the traditions of ancient oriental healing and the homeopathic medicinal arts found in the jungles of South America. The oldest of three sisters, she and her family finally made it to the USA when Alice was in her late teens, where she would graduate college with honors and a degree in pharmacology. Her college years represent more than an era of academic success, for they were spent in Manhattan, the island of endless galleries, where Alice’s passion for art blossomed. Well versed in the Far East and the Americas, Alice back-packed after college throughout Europe with her sisters, and later traveled to Israel and Egypt with her husband, Asher Milgrom, where the two climbed to the pinnacle of Mr. Sinai.
Alice graduated from medical school in 1990. In 1994, she completed her residency at the University of California, Irvine and Children’s Hospital of Orange County (CHOC), where she also served as chief resident. Shortly thereafter, Alice began a crusade to bring medicine to the underprivileged by completing a medical mission in Granada, and then working with the Flying Samaritans (along with her pilot husband), with whom she runs a clinic in a small Mexican village. Because both Alice’s and her husband’s families fled oppression to live free in America, all active duty military are treated at cost and often free at their clinics. “It’s the least we can do,” say Alice and Asher. “We feel it’s our privilege and honor to care for those who protect our country and our freedom.”
In addition to her private practice in primary care, Alice served as an ER physician and director of pediatric emergency medicine at Western Medical Center, Santa Ana, one of California’s largest trauma centers.
In furtherance of her broad interest in alternative healing modalities, Alice became a board- certified hypnotherapist, and studied regressive and past life therapies with Dr. Brian Weiss, the world-renowned psychiatrist and leader in the field, who authored the best seller, “Many Lives Many Masters.” She is also certified in medical acupuncture, and is board-certified in holistic and laser medicine.
Under the auspices of American Medical Aesthetics’ (aka AMA Skincare) extensive research in laser medicine, Alice was inducted as Fellow of the American Society of Laser Medicine and Surgery in 2000. Since then, she has directed the clinical administration of the advanced holistic multiple-modality laser protocols, which are AMA Skincare’s proprietary signature treatments.
Alice met her husband, founder and CEO of American Medical Aesthetics (now AMA Skincare), in 1990. Asher is the consummate "medical entrepreneur” who in addition to being trained in a conventional M.D./Ph.D program, has continued to expand his expertise by training in advanced alternative fields including energy medicine, physiological medicine, naturopathy and integrative medicine.
The couple’s meeting was balanced on the thin thread of destiny that brought them together at an Angel’s baseball game in 1990. They had arrived late to the game when, upon discovering that their assigned seats were already occupied, ended up sitting next to each other in a totally unrelated section. Interestingly, their assigned seats were nowhere near each other, and ever since all who have experienced the extraordinary bond between them believe that it was simply “meant to be.” They are the joy-filled parents of three daughters, the oldest of whom is adopted, and one son - ages 18, 13, 12 and 10 - and feel extraordinarily blessed to be fulfilling their lives as healers, American entrepreneurs, as a family and as seekers of expanded consciousness.
Asher, the youngest of four siblings, was born in Virginia to Josephine, a theology of art professor, and Jacob, a rabbi and world-renowned Bible scholar. His childhood was steeped in Jewish life, traditions and teachings, and his home was a veritable crossroads for some of the greatest scholars and thinkers of the 20th century, from clergy of all cloths to existential philosophers and particle physicists. They came to counsel, query, debate and study, and thus Asher, basking in the glow of this intense celebration and exploration of the mind, began to understand that thought was the antidote to boredom, and curiosity was the seed of knowledge.
Half of his childhood was spent in Berkeley California in the 1960s, where he navigated the turbulent social currents of the free speech and anti-war movements. As luck would have it, he managed to experience some extraordinary free concerts at “Peoples Park” in the early days of the Grateful Dead, Deep Purple and Peter, Paul and Mary. Sporting paisley bell-bottoms, a beaded peace medallion and tearing about on his ten-speed, Asher was a budding “flower-child.”
The other half of his life was spent in Jerusalem Israel, where archeological excavations and ancient monasteries inspired a passion for exploration, and where he spent countless hours cataloging thousands of specimens of spiders for the university’s department of entomology. However, of all his many colorful and adventurous activities, it was his work at a home for severely handicapped children that most profoundly impacted him. It was there he learned how to communicate without words and listen from the heart. The work was very hard and very humbling.
From courses in automotive mechanics where he proudly earned the title of “gear head,” to his pioneering work in underwater (in-situ) marine-biology research as a staff research associate at Scripps Institute of Oceanography, his college years were an assemblage of academic explorations. He supported himself through college working as a cantor and teaching adult courses in Judaic philosophy and mysticism. It was only years afterwards that he decided to venture into medicine.
Asher received a full scholarship to attend an M.D./Ph.D program at University of Health Sciences and the Medical School at the University of Chicago, where his field of study was neuro-biochemistry. At the very end of his training, he experienced a near-death-experience due to a rare brain infection that put him in a coma. Miraculously, Asher survived completely intact, and having “touched the face of God and lived,” he felt reborn with a transformed perspective of life. Shortly thereafter, he elected to leave medicine for an entrepreneurial life. He is the consummate “medical entrepreneur,” and has continued to expand his expertise through training in advanced alternative fields including energy medicine, physiological medicine, naturopathy and integrative medicine.
Asher’s next entrepreneurial venture involved telecommunications and information management technologies. In association with InfoUSA, Inc., Asher founded a joint venture partnership that developed the world’s first “unified communication platform.” In the emerging e-commerce sector, he created a direct-sales organization spanning markets from the USA to the Pacific Rim, in association with over 20,000 businesses. In this capacity, Asher regularly lectured to business audiences in the thousands around the USA and internationally.
In 1999, Asher founded and funded American Medical Aesthetics & Wellness (aka AMA Skincare). He’s the principal architect of the corporation’s business strategies, as well as the principal scientist behind its unique medical protocols. Along with his wife, Dr. Alice Pien, Asher developed advanced, holistic, “multiple-modality” medical protocols for a wide variety of laser procedures that produce extraordinary clinical results while requiring minimal patient downtime.
Strong proponents of holistic, homeopathic and naturopathic medicine, AMA Skincare utilizes high potency vitamin therapy, acupuncture, collagen induction therapy, and hyperbaric oxygen treatments as adjuncts to hi-tech laser medicine. Their newest industry-leading innovation is the integration of Physiological Regulating Medicine (PRM) treatments into their proprietary laser protocols. PRM is the most advanced form of homeopathy and homeotoxicology, originally developed under the auspices of the European Congress of Physiological Medicine.
Asher and his wife Alice have four children (the oldest of whom was adopted from China in 2006) - Dahlia, Eliana, Chyelle and Ayron (18, 13, 12 and 10 years old). They are grateful and proud to be an entrepreneurial American family.
Together with his family, Asher founded the Gratitude & Honor Foundation for which he received the George Washington Honor Award, presented by the Freedoms Foundation of Valley Forge.